Great Progress - And More To Come

Colin Adams
Colin Adams

Great Plains has enjoyed unprecedented progress during 2013 – both in terms of the development of its Sleaford factory and in developing its markets across Europe and the rest of the world.

The development work completed at the Sleaford factory has come into its own this year, says Colin Adams, Managing Director, and is helping the plant maintain fresh production levels which are essential to servicing its growing UK and European markets:

“2013 has seen the Sleaford factory running at full capacity virtually all year, both to keep up with demand for Simba brand products to meet both domestic and export demand, and also enabling us to produce Great Plains’ Field Cultivators for the Russian and Eastern European markets.

“On the engineering and design side, the pace has also been fast, with the new market entry models and related rollers range being launched in the first half of the year, and the new European Yield-Pro planter and revived 4B discs making their debuts at Agritechnica.

“The development in facilities has been mirrored in recruitment of staff to fill key posts throughout the factory, and we now have a bigger and more multi-skilled team than ever”.

On the export side, there has been development both at Sleaford and in the markets themselves, says Simon Revell, European Exports Director:

“To ensure we continue to offer a high level of support as our business grows across a range of key markets we are recruiting staff with the relevant range of technical and language skills, both to work in the markets themselves but also for roles in the support team based at the factory.

“Expansion of our business in our target markets has been boosted by our presence at Agritechnica, where we showed the widest range of Great Plains’ machines ever exhibited at that event, which has generated great interest from potential dealers and customers across a range of territories, and we will be looking to further build our presence in these markets in the new year”.

Meanwhile the company has a healthy UK order book, says David Holmes, UK Sales Director:

“We ran a very successful Early Order campaign in the autumn, and have an encouraging level of orders and interest, and look forward to building on that during the spring, especially when our dealers have many demonstrations booked”.