February 16, 2013
With effect from June 1st 2013, machines produced at Great Plains' Sleaford factory will no longer be painted in Simba gold but will instead all be finished in the green livery of parent company, Great Plains Mfg Inc. Machines produced at Sleaford for export have been supplied in green since Agritechnica in November 2011. From June this year, the changeover to green will extend to the UK market, ensuring worldwide consistency in product branding.
As well as being painted green, all machines will be decorated with Great Plains logo decals. However, the Simba name will remain associated with products built at Sleaford by linking the name with the model number, for example, “Simba DTX”.
The changes offer significant benefits for the company's distributors and customers in the UK and overseas as it will mean all machines can be sold in all markets. The move will require minimal changes at the Sleaford factory.
Colin Adams, Great Plains Simba Managing Director, says: "This is a logical move. Continued international growth is essential for the commercial success of our company. It will ensure continuing development and product innovation for both the company and its customers.
"Farmers can be assured that our equipment will continue to be produced to the industry-leading standards which they know and value."
Daniel Rauchholz, President of Great Plains International, says: "Our commitment is evident from our recent investment in developing a new production plant at Sleaford, and extensive re-modeling of the existing factory to raise its capacity."